Nasir, A. A., Jibrin, N. S., Kayode, I. O., & Yahaya, A. (2026). Effect of Social Media Platforms Usage on the Performance of Small and Medium Enterprises in Katsina State, Nigeria. UMYU Journal of Business Administration and Management, 2(1), 1-20. https://doi.org/10.56919/jbam.2621.001