NASIR, Abbas Ala; JIBRIN, Nuhu Shagari; KAYODE, Isma'il Olaoye; YAHAYA, Adamu. Effect of Social Media Platforms Usage on the Performance of Small and Medium Enterprises in Katsina State, Nigeria. UMYU Journal of Business Administration and Management, [S. l.], v. 2, n. 1, p. 1–20, 2026. DOI: 10.56919/jbam.2621.001. Disponível em: https://publications.umyu.edu.ng/jbam/index.php/ujbam/article/view/32. Acesso em: 5 jul. 2026.