Impact of Organizational Culture on Employee Behavior of Media Corporations in Kaduna Metropolis, Kaduna State
DOI:
https://doi.org/10.56919/jbam.2621.016Keywords:
Organizational Culture, Involvement, Consistency, Adaptability, Mission, Denison Oganizational Culture ModelAbstract
The nature of behaviour exhibited by employees determines the success or otherwise of organizations especially in the 21st century organizations that are greeted by intense rivalry. Therefore, this study examines the impact of organizational culture on employee behavior in media corporations in Kaduna Metropolis, Kaduna State. Specifically, it investigates how the dimensions of organizational culture; involvement, consistency, adaptability, and mission affect employee behavior. Denison Organizational Culture model was used to underpin the framework. The study adopted a quantitative research design, collecting data from 306 employees using structured questionnaires. Multiple regression was employed to analyze the data for the study using the Statistical Package for Social Sciences (SPSS) Version 22. Findings reveal that organizational culture significantly influences employee behavior, explaining 34.6% of the variance in employee behavior. Among the dimensions, adaptability and involvement emerged as the most significant predictors, highlighting the importance of flexibility, innovation, and employee participation in shaping positive work behavior. Conversely, consistency and mission showed positive but non-significant effects, suggesting that stability and organizational purpose alone are insufficient to strongly drive employee behavior. The study concludes that fostering a dynamic and participatory organizational culture is essential for promoting positive employee behavior in media corporations. Recommendations include enhancing adaptability through flexible policies and innovation-friendly practices, promoting employee involvement in decision-making, strategically reinforcing consistency, and effectively communicating the organizational mission. This research provides valuable insights for media organizations seeking to improve employee behavior and overall performance and offers a foundation for further studies on organizational culture and employee behavior in diverse sectors and contexts.
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