Strategic Planning and the Performance of Deposit Money Banks in Calabar, Cross River State, Nigeria
DOI:
https://doi.org/10.70861/ujed20250202008Abstract
This study examined strategic planning and performance of Deposit money banks in Calabar, Cross River State. The specific objectives of the study were to: examine the influence of strategy formulation on performance of Deposit money banks, to assess the effect of strategy implementation on performance of Deposit money banks, and to investigate the effect of strategy evaluation on performance of Deposit money banks. Primary sources of data was employed in the study. The study adopted multiple regression techniques to establish the effect of the independent on the dependent variable. Findings revealed that strategy formulation has effect on performance of Deposit money banks, strategy implementation has effect on performance of Deposit money banks and strategy evaluation has effect on performance of Deposit money banks. The study recommended that management of banks should formulate strategies that will give their bank an edge over competitors, also recommended that management of banks should ensure frequent evaluation of existing strategies and formulate new ones to reinforce the existing strategies where necessary. Management should also ensure effective implementation of existing strategies to ensure the success and long-term sustainability of the bank.
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